Green Generation: Youth Leading the Way in Sustainability
The Green Generation project is an international initiative designed to equip young people with the knowledge, skills, and confidence they need to address today’s most pressing social and environmental challenges. It creates opportunities for young changemakers to transform their ideas into sustainable solutions, bridging the gap between innovation and impact.
This project brings together youth from different countries, cultures, and backgrounds, fostering collaboration and learning while building a strong foundation for future leaders in sustainability and entrepreneurship.
Project Partners
The Green Generation project is powered by a strong international partnership of organizations that bring diverse expertise and perspectives. From North Macedonia, the lead partner Business Impact Lab coordinates the initiative and ensures its smooth implementation. Partners from Spain, Egeria Desarrollo Social and North Macedonia, Friends of Education contribute with experience in youth empowerment, sustainability, and entrepreneurship, while local NGOs and educational institutions provide valuable insights into community needs and practical solutions. Together, this collaboration creates a dynamic ecosystem where knowledge, creativity, and resources come together to support young change makers and amplify the project’s impact across Europe.
Project Goals
The project is built around four core goals that guide all activities:
- Strengthening Green and Entrepreneurial Skills
Young people often have innovative ideas but lack the tools to turn them into reality. This project focuses on building practical knowledge in entrepreneurship, green practices, and sustainable development. Participants learn how to design impactful projects, create viable business models, and apply eco-friendly approaches in their work. - Inspiring Sustainable and Inclusive Solutions
By aligning activities with the United Nations Sustainable Development Goals (SDGs), the project encourages participants to tackle global challenges such as responsible consumption, clean energy, decent work, and sustainable cities. Youth are inspired to think beyond borders, designing solutions that are inclusive, practical, and capable of creating long-term impact. - Encouraging International Collaboration
Collaboration is at the heart of this project. By bringing together young innovators from different countries, the initiative allows participants to learn from each other’s perspectives, exchange best practices, and co-create solutions. The intercultural dimension not only enriches the learning process but also strengthens solidarity and mutual understanding among youth. - Providing Practical Tools and Opportunities
Beyond inspiration, the project equips young people with tangible tools and resources. From mentorship to networking opportunities, participants gain access to expertise and support systems that help them refine their ideas, scale their projects, and bring them closer to implementation.
Project Activities
The Green Generation project is structured around key activities designed to provide both learning and real-world practice.
- Capacity-Building Workshops
Interactive workshops introduce participants to essential topics such as entrepreneurship, sustainability, design thinking, and project management. These sessions are highly practical, encouraging participants to actively apply what they learn through exercises, teamwork, and case studies. The workshops are not just about theory—they provide hands-on tools that young people can directly use in their initiatives. - Mentoring and Coaching
Each participant benefits from personalized guidance from mentors and coaches with expertise in business, sustainability, and innovation. This support helps participants refine their project ideas, identify potential challenges, and develop strategies to overcome them. Mentorship ensures that young changemakers are not working in isolation but are backed by experienced professionals who can guide them toward success. - Grow Demo Day
A highlight of the project is the Grow Demo Day, where participants present their ideas and projects to an international audience of peers, mentors, and stakeholders. This activity allows young innovators to showcase their work, receive constructive feedback, and build the confidence to pitch their projects to wider audiences, including potential partners, investors, or community leaders. - Community-Building Activities
The project emphasizes the importance of connection. Through networking events, group activities, and cross-border exchanges, participants create meaningful relationships with like-minded peers. These connections often extend beyond the project itself, forming lasting collaborations and partnerships that continue to create impact in local communities and beyond.
Impact
The Green Generation project has a strong ripple effect. Its impact extends beyond the direct participants to their communities and the wider ecosystem of youth entrepreneurship and sustainability.
- Empowering Young Leaders: Participants develop a sense of confidence, leadership, and agency. They leave the program with a clear understanding of how they can create change in their own contexts.
- Driving Green Innovation: By integrating sustainable practices into their ideas, participants contribute to greener economies and more environmentally responsible societies.
- Strengthening Local Communities: The solutions developed often address local challenges, helping communities become more resilient, inclusive, and forward-looking.
- Building a Network of Changemakers: The project fosters an international community of young people who are motivated to collaborate, share resources, and continue their journey as changemakers.
Green Generation: Youth Leading the Way in Sustainability is more than just a project—it is a movement to inspire, educate, and empower young people to take charge of their futures while contributing to a greener, fairer, and more innovative world.
